SEMESTER SPRING 2014
Strategic Management (MGT-603)
ASSIGNMENT
NO. 02
Due Date: 04TH August, 2014
Marks: 10
Assignment:
Subway is an American fast
food restaurant that primarily sells submarine sandwiches (subs) and salads. It
is owned and operated by Doctor's Associates, Inc. Subway is one of the fastest
growing franchises in the world with 42,070 restaurants in 107 countries and
territories as of June 28, 2014. It is the largest single-brand restaurant
chain and the largest restaurant operator globally.
Assignment Question:
Being a student of strategic management, you are required to
discuss Subway’s market position in the light of porter’s five forces
model.
(10 marks)
Note:
Michael Porter's framework derives 5
forces that determine the attractiveness of a market. Porter referred to these
forces as the microenvironment to contrast it with the more general term macro
environment. A change in any of these forces normally requires a company to
re-assess the marketplace. Porter’s five forces are threat of new entrants,
threat of substitute products and rivalry among competitors, bargaining power
of suppliers and bargaining power of buyers.
You are required to discuss the following points.
Threat
of new entrants
¯ Barriers
to entry
¯ Switching
cost
Threat
of substitute products
¯ Buyer
inclination to substitute products
Rivalry
among competitors
¯ Exit
barriers
¯ Product
differences
¯ Diversity
of rivals
Bargaining
power of suppliers
¯ Presence
of substitute inputs
¯ Supplier
concentration
Bargaining
power of buyers
¯ Price
sensitivity
¯ Substitute
available
¯ Product
differentiation
Important:
24 hours extra / grace period
after the due date is usually available to overcome uploading difficulties.
This extra time should only be used to meet the emergencies and above mentioned
due dates should always be treated as final to avoid any inconvenience.
Other Important
Instructions:
Deadline:
·
Make
sure to upload the solution file before the due date on VULMS.
·
Any
submission made via email after the due date will not be accepted.
Formatting guidelines:
·
Use
the font style “Times New Roman” or “Arial” and font size “12”.
·
It
is advised to compose your document in MS-Word format.
·
You
may also compose your assignment in Open Office format.
·
Use
black and blue font colors only.
Referencing Guidelines:
·
Use APA style for referencing and
citation. For guidance search “APA
reference style” in Google and read various websites containing information for
better understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
